Benetton

Benetton perfumes | If you are the least bit interested in Italian fashion, you’ll already know Benetton. However, the range of the family business, the Benetton Group, which was founded in 1965 by the siblings Luciano, Giuliana, Gilberto and Carlo, is far bigger. Nowadays, you can also find home accessories, frames for glasses, other accessories, and high-quality cosmetics for men and women.

Body lotions, eaux de toilette, deodorant sprays, and other Benetton products are based on simplicity and low prices. They contain natural ingredients and are not tested on animals. The base of most of the perfumes is the scent of cotton plants. This symbolises the softness of cotton – the material the Benetton Group has used since it began to make clothing.

The historical firsts of Colors of Benetton, Tribu, and the original United Colors of Benetton all deserve a mention – each of the three versions (Woman, Man, Unisex) can boast both its own unmistakable fragrance and an original designer bottle.

It is interesting that the Benetton Group supports a number of charitable organisations and actively combats racism and hatred towards foreign cultures. Some years ago, it launched the Unhate campaign, which sparked huge debates – it was based on a photomontage of politicians from countries at odds with one another kissing (such as Barack Obama and Hu Jintao). In other ads they used highly controversial images by Olivier Toscani – a newborn baby with the umbilical cord, a cemetery full of crosses, in the middle of which is a single grave marked with a Star of David, and others.

Benetton is sure to appeal to anyone who seeks cheaper but beautifully fragrant perfumes, who wants to contribute indirectly to good causes, and who often makes their choice on aesthetic grounds.

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