Joico is a brand founded in the 70’s by Steve Stefano, an owner of a chain of beauty salons in Southern California.
The brand’s current vice president Sara Jones started out as a hairdresser, quickly becoming one of the top experts on hair styling and hair care. Thanks to her humble beginnings in the business, she knows very well what customers want and what their worries are when it comes to hair. That’s why all Joico products from shampoos and conditioners to volumising products offer fantastic results while still being gentle and not weighing the hair down.
Today, Joico belongs to the Shiseido Group and their range includes numerous top hair care and styling products such as regenerating hair masks or texturising sprays. The brand uses high-quality ingredients including African shea butter, Asian orchid oil, and others.
Joico is also very popular among hair stylist working for film productions like the Hunger Games franchise, as well as celebrities like Mila Kunis, Lindsay Lohan or Britney Spears. Doesn’t matter if your hair is dry, damaged by repeated treatments or straightening, or even thinning - Joico will renew its health, volume and density while providing amazing shine and promoting regrowth. Whether you have a specific hair problem to solve, or you just love experimenting with different styles, Joico is a brand that will treat your hair well.
JoicoMoisture RecoveryLeave-in Care For Dry Hair 300 ml
JoicoK-PAK Color TherapyOil For Colored Hair 100 ml
JoicoBlonde LifeRadiance Mask for Intensive Hydratation 150 ml
NewJoicoColor Balance PurpleShampoo for Blonde Hair for Yellow Tones Neutralization 300 ml
JoicoK-PAK Color TherapyShampoo For Colored Hair
JoicoMoisture RecoveryConditioner for Dry and Damaged Hair 1000 ml
JoicoBlonde LifeRadiance Shampoo with Nourishing Effect
JoicoBlonde LifeBrightening and Hydrating Conditioner
JoicoColor Balance PurpleConditioner for Yellow Tones Neutralization 300 ml
JoicoColor Infuse RedColor Protecting Shampoo For Red Hair Shades 300 ml
JoicoK-PAK MoistureMask for Dry and Damaged Hair
JoicoColor EndureConditioner For Colored Hair 300 ml
JoicoColor EndureShampoo For Blonde And Grey Hair 300 ml
JoicoMoisture RecoveryMask For Dry Hair
JoicoK-PAK RevitaLuxeMask for Dry and Damaged Hair
JoicoBlonde LifeBrightening Mist With SPF 150 ml
JoicoColor Infuse RedConditioner for Coloured Hair For Red Hair Shades 300 ml
JoicoK-PAK ReconstructHair Care For Damaged, Chemically Treated Hair
JoicoK-PAK ReconstructHair Treatment For Fine And Damaged Hair 300 ml
JoicoK-PAK StyleSerum For Shine 50 ml
JoicoColor EndureShampoo For Color Protection
JoicoMoisture RecoveryConditioner For Dry Hair 300 ml
JoicoColor EndureConditioner For Blonde And Grey Hair 300 ml
JoicoMoisture RecoveryShampoo For Dry Hair