Joico is a brand founded in the 70’s by Steve Stefano, an owner of a chain of beauty salons in Southern California.
The brand’s current vice president Sara Jones started out as a hairdresser, quickly becoming one of the top experts on hair styling and hair care. Thanks to her humble beginnings in the business, she knows very well what customers want and what their worries are when it comes to hair. That’s why all Joico products from shampoos and conditioners to volumising products offer fantastic results while still being gentle and not weighing the hair down.
Today, Joico belongs to the Shiseido Group and their range includes numerous top hair care and styling products such as regenerating hair masks or texturising sprays. The brand uses high-quality ingredients including African shea butter, Asian orchid oil, and others.
Joico is also very popular among hair stylist working for film productions like the Hunger Games franchise, as well as celebrities like Mila Kunis, Lindsay Lohan or Britney Spears. Doesn’t matter if your hair is dry, damaged by repeated treatments or straightening, or even thinning - Joico will renew its health, volume and density while providing amazing shine and promoting regrowth. Whether you have a specific hair problem to solve, or you just love experimenting with different styles, Joico is a brand that will treat your hair well.
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NewJoicoColor Infuse CopperEnhancing Hair Corrector for Copper Tones 300 ml
JoicoBody LuxeConditioner for Volume and Shape
JoicoK-PAK ReconstructHair Care For Damaged, Chemically Treated Hair
NewJoicoK-PAKShampoo For Damaged Hair
NewJoicoColor Balance PurpleShampoo for Blonde Hair for Yellow Tones Neutralization 300 ml
JoicoK-PAK MoistureMask for Dry and Damaged Hair
JoicoK-PAK Color TherapyOil For Colored Hair 100 ml
JoicoK-PAK ReconstructHair Treatment For Fine And Damaged Hair 300 ml
JoicoDaily CareShampoo For Healthy Scalp 300 ml
JoicoStyle and FinishHairspray - Strong Hold 350 ml
JoicoBody LuxeShampoo for Volume and Shape
NewJoicoColor Balance BlueShampoo for Blonde Hair for Yellow Tones Neutralization 300 ml
JoicoK-PAK Color TherapyShampoo For Colored Hair
JoicoK-PAK Color TherapyConditioner For Colored Hair 300 ml
JoicoK-PAK StyleSerum For Shine 50 ml
JoicoColor EndureConditioner For Colored Hair 300 ml
JoicoColor EndureShampoo For Blonde And Gray Hair 300 ml
JoicoMoisture RecoveryMask For Dry Hair
JoicoColor EndureShampoo For Color Protection
JoicoMoisture RecoveryConditioner For Dry Hair 300 ml
JoicoColor EndureConditioner For Blonde And Grey Hair 300 ml
JoicoMoisture RecoveryLeave-in Care For Dry Hair 300 ml
JoicoMoisture RecoveryShampoo For Dry Hair