Joico is a brand founded in the 70’s by Steve Stefano, an owner of a chain of beauty salons in Southern California.
The brand’s current vice president Sara Jones started out as a hairdresser, quickly becoming one of the top experts on hair styling and hair care. Thanks to her humble beginnings in the business, she knows very well what customers want and what their worries are when it comes to hair. That’s why all Joico products from shampoos and conditioners to volumising products offer fantastic results while still being gentle and not weighing the hair down.
Today, Joico belongs to the Shiseido Group and their range includes numerous top hair care and styling products such as regenerating hair masks or texturising sprays. The brand uses high-quality ingredients including African shea butter, Asian orchid oil, and others.
Joico is also very popular among hair stylist working for film productions like the Hunger Games franchise, as well as celebrities like Mila Kunis, Lindsay Lohan or Britney Spears. Doesn’t matter if your hair is dry, damaged by repeated treatments or straightening, or even thinning - Joico will renew its health, volume and density while providing amazing shine and promoting regrowth. Whether you have a specific hair problem to solve, or you just love experimenting with different styles, Joico is a brand that will treat your hair well.
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Joico Style and FinishSpray Medium Firming
Joico Style and FinishMilk Light Hold
Joico K-PAK StyleSerum For Shine
Joico Color EndureConditioner For Colored Hair
Joico StructureHair Styling Wax for a Matte Look
Joico K-PAK StyleBalm To Smooth Hair
Joico K-PAK RevitaLuxeMask for Dry and Damaged Hair
Joico K-PAKProtective Spray For Colored Hair
Joico Style and FinishStyling Gel Strong Firming
Joico Style and FinishSpray For Definition And Shape
Joico Style and FinishMatte Clay Strong Firming
Joico K-PAK VaporFuelVapor Fuel Refill for Hair
Joico Blonde LifeRadiance Mask For Intensive Hydratation
Joico Blonde LifeBrightening Mist With SPF
Joico Daily CareCure for All Hair Types
Joico K-PAK Color TherapyShampoo For Colored Hair
Joico K-PAK Color TherapyConditioner For Colored Hair
Joico K-PAK MoistureMask for Dry and Damaged Hair
Joico K-PAK Color TherapyOil For Colored Hair
Joico K-PAK ReconstructHair Care For Damaged, Chemically Treated Hair
Joico K-PAK ReconstructHair Treatment For Fine And Damaged Hair
Joico Daily CareShampoo For Normal Hair
Joico Body LuxeRoot Lift Volumizing Foam
Joico Color EndureShampoo For Blonde And Gray Hair