Natural. Proven. Professional. This is luxury Alterna hair care, thanks to which you no longer have to choose between professional, clinically proven treatment and products with natural ingredients. Now you can have it all at the same time. Without compromise.

Alterna was founded in 1997. Since then, it has been pioneering a new approach to hair care, building its reputation on the results, not promises. All Alterna products are completely free of parabens, sulphates and other harsh additives. Instead, they contain high quality and rare ingredients like luxurious caviar or bamboo.

Everyone will find their perfect hair care that suits their needs among Alterna products. Whether you have frizz, no hair volume or dry and damaged locks, Alterna shampoo will not fail you. It contains caviar extract which restores moisture inside the hair fibre, gives it elasticity and leaves the hair dazzlingly shiny. The unique patented AGE-CONTROL COMPLEX® helps reduce the symptoms of aging hair.