Color WOW

The timeless American brand Color WOW is favoured by leading Hollywood stars such as Kim Kardashian, Jennifer Lopez, and Katy Perry and is designed for chemically treated and stressed hair.

Gail Federici was the driving force behind the birth of the innovative Color WOW brand, directing her career towards solving problems associated with coloured hair. She aimed to create more sophisticated, revolutionary, and safer hair products that would achieve unprecedented results. The success of the products lies in their gentle maintenance and enhancement of colour, without distortion. Color WOW products are unique, with no comparable formulas that revitalize hair from within and restore its fullness and richness.