Rouge Dior Forever is the first no-transfer Dior lipstick with 16h* wear and long-lasting comfort. Enriched in floral lip care, it dresses the lips in ultra-pigmented color with an intense matte finish while preserving the lips’ natural hydration. Rouge DiorForever responds to both the desire for intense shades and the need for lasting comfort. For 16h*, the Rouge Dior Forever lipstick is resistant to all contact, even with fabrics.

The ultimate couture accessory, the black case with a matte finish features the initials "CD" on its Dior cannage band. Rouge Dior Forever is available in the iconic Dior shades as well as in new artistic shades that suit every woman for every occasion.

* Instrumental test on 30 subjects. 

1. Prime your lips by applying Rouge Dior Balm in its neutral shade 000 Diornatural. Remove excess by pinching a tissue between your lips.
2. For better definition of the lips, use the Dior Contour lip pencil in the same shade as the lipstick.
3. Apply Rouge Dior Forever directly on the lips and let it dry for 3 minutes to optimally set the color. Be sure to close the cap after use to preserve all the properties of the formula.

The House of Dior had the desire to dress women's smiles in all circumstances. Today, Rouge Dior is fulfilling this wish through the achievement of combining extreme wear with the softness of a bullet lipstick to provide:

• 16h* of transfer-proof wear: no more lipstick that smudges on skin or clothes. Colour stays put, intact and intense.
• 16h** of comfort: its fine and creamy texture fuses with the lips until you forget you're wearing it. Enhanced with a matte glow that intensely dresses them without weighing them down, the lips remain supple and smooth all day long.

* Instrumental test on 30 subjects.
** Self-rated by 30 subjects.