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Gain new confidence and express your true self through makeup. Illamasqua is a British makeup brand that’s been promoting inclusivity and celebrating the individual from its very conception. Their products have inimitable formulas with intense pigmentation so you can really let your imagination run wild and create flawless, striking and quite unusual looks that exactly match your wildest dreams.

The idea for Illamasqua was born in the mind of Enligsh marketing guru Julian Kynaston who decided to create a brand with a non-conformist approach and a daring style that would defy all convention of the beauty world while promoting and empowering everyone who dares to be themselves. in 2008 he turned his idea into reality and started the Illamasqua brand, introducing foundations, blushers, lipsticks, bronzers, brushes and other products inspired by different subcultures and alternative styles. The basic line was designed by Arnold Langer who drew inspiration from the dark, forbidden feel of 1920s clubs and cabarets.

Illamasqua products help redefine beauty standards, becoming a tool for your adventurous self-expression. Illamasqua foundations will perfectly even out your complexion. If you’re dreaming of a long-lasting matte finish, try the Illamasqua Skin Base foundation. If you prefer ultra-light products, you’ll definitely appreciate the Illamasqua Beyond Foundation. Other best-selling products include the Illamasqua Hydra Veil primer, Illamasqua Gel Sculpt contour stick and Illamasqua highlighter.

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