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Labello has focused on lip care and beauty since its inception. Its founder was Oscar Troplowitz, who introduced the innovative idea of creating a lip balm to the market.

Labello immediately became popular throughout Europe and its lipsticks were exceptional, for their innovative packaging too.

The company developed constantly and moved its products forward. In 1935, Labello recorded global success. It currently has a wide range of complete lip care for men and women.