L’Oréal Paris beauty products | L’Oréal Paris is probably the most famous beauty brand in the world. Its history started in 1907 when a young chemist named Eugène Schueller developed a new synthetic hair colourant. This unassuming little discovery led to the creation of many more innovative products for hair and body. Nowadays, L’Oréal is mainly associated with skin creams, hair products, fragrances and makeup.