New foundation

Gone are the days of orange, cakey foundation! Make-up has come a long way, and today's products are more diverse than ever before. Whether you're after a natural, glowing look or full, flawless coverage, you can find the best new foundation to suit you.

Enough shades for everyone

One of the most exciting changes in the world of makeup is the inclusivity of new foundation ranges. No longer do you have to settle for a shade that’s “close enough.” From deep ebony to porcelain, many make-up brands now offer an extensive selection of shades to cater to every skin colour and undertone, ensuring that your foundation is the perfect match.

New formulas tailored to you

Are you after a luminous, natural glow that makes your skin look effortlessly dewy? Or maybe you prefer a matte, high-coverage finish that stays in place all day without the need for touch-ups? The latest foundations offer options for every look and occasion.

Try a new foundation with skincare benefits

The best new foundation formulas are designed with your skin in mind. No more clogged pores or irritation. Today, you can easily find foundations that are lightweight and breathable, making them perfect for everyday wear.

And the cherry on top? You can now find products that do double duty – they come infused with skincare ingredients. Think hydrating hyaluronic acid, soothing botanicals, or vitamins that nourish and protect your skin while giving you the flawless finish you want.

It’s clear – the days of struggling with mismatched foundation and heavy formulas are over. The latest beauty arrivals offer a flawless, skin-friendly solution. Shop the best new foundation and find out for yourself!