Schwarzkopf is a hair care brand that prides itself on the trust of both consumers and hairdressers. This trust is evidenced by the fact that readers of Reader’s Digest have named it the most trusted brand in consumer surveys eleven times. Schwarzkopf brings a rich portfolio of products and brands, such as Schwarzkopf Taft, Shauma, and Palette, to the market in more than 50 countries.
Pioneering hair products were invented by pharmacist, chemist, and Polish native Hans Schwarzkopf in Berlin in 1898. He is credited with inventing dry shampoo. His successful future began with collaborations with hairdressing salons, eventually leading to the creation of Schwarzkopf Professional. In 1997, the brand officially expanded to include Schwarzkopf, offering high-quality hair care to the general public.
For at-home hair colouring, the popular classic Schwarzkopf Palette and the bolder Schwarzkopf Live are available. Schwarzkopf Live hair colour comes in an unconventional palette of shades in both washable and permanent variants. Among the care products, the Schwarzkopf Gliss range and shampoo for hair regeneration are particularly popular. What do all Schwarzkopf products have in common? Their effectiveness confirms the slogan "professional hair care for you."
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