A shampoo that brings back a youthful vitality and natural shine to your hair

Your hair deserves more than just cleaning – the Shu Uemura Ashita Supreme shampoo will surround it with care that visibly restores its strength and beauty. The light gel formula gently removes all buildup from your hair while leaving it deeply nourished and strong. After each wash it will be softer, smoother and noticeably shinier, as if it has come back to life. The beneficial extract from Japanese ashitaba and ferulic acid protect your hair against ageing and breakages. Moreover, the perfect feeling of your hair is enhanced by the fresh floral-woody fragrance.

Characteristics:

• gently removes accumulated impurities and remnants of styling products from your hair
• combats the signs of hair ageing
• reduces hair breakages by up to 99%
• generally revitalises and strengthens weakened hair
• nourishes the hair fibres deeply
• brightens your hair and improves its natural appearance
• softens your hair and leaves it beautifully smooth
• has a light gel texture, does not weigh down the hair
• suitable for all types of hair

Characteristics of fragrances from the Ashita Supreme line:

• top notes: marine accord, star anise, lemon
• middle notes: cyclamen, freesia, jasmine
• base notes: mineral wood, patchouli, soft musk

Ingredients:

• ashitaba leaf and stem extract – a Japanese plant that excels in its ability to self-regenerate during a single day
• ferulic acid – has strong antioxidant effects, protects your hair against signs of ageing and strengthens its vitality
• free of sulphates and silicones

How to apply:
Apply the Ashita Supreme shampoo to wet hair, massage in gently and then rinse thoroughly.

Notino tip:
For complete revitalising care, we recommend also using the conditioner and revitalising serum from the Ashita Supreme line, which will boost all the effects of the shampoo and give your hair the maximum dose of nourishment and protection.