Makeup isn’t just about enhancing features. It’s a mood booster and a tool for self-expression. Too Faced believes in the transformative power of makeup, encouraging women to express themselves confidently. Founded in 1998 by Jerrod Blandino and Jeremy Johnson, Too Faced is known for its serious approach to makeup with a playful twist. They’ve created innovative products like Born This Way concealer or Born This Way foundation with a delicious smell and delectable packaging that spark joy. From the beginning, the brand has remained committed to being cruelty-free and proudly Pink, positive, and playful, promoting confidence and kindness.

Makeup is celebrated as a means to spark creativity and inspire confidence to dream beyond your imagination. With a focus on individuality, the brand aims to empower each person to embrace their unique beauty. Every product, from the iconic Too Faced concealer, Too Faced foundation, to the bestselling Better Than Sex Mascara, is crafted to bring joy and enhance beauty both inside and out.