Diesel

Diesel Fragrances | The brand Diesel surely needs no introduction. The company was founded in 1978 by the Italian fashion designer Renzo Rosso and over the years came out with its own line of fashion, jewellery, both sunglasses and prescription glasses, watches, home accessories and, most importantly, beauty products and fragrances.

If you’re wondering about the rather unusual name, the reason for it is very simple: “Diesel” is a word that sounds the same in most languages and tends to be universally understood. It’s just one of many examples of the brand’s ingenious marketing. Others include product names like “Fuel for Life”, “Loverdose” or “Only the Brave”, the inventive designs of Diesel’s perfume bottles, or indeed the famous advertising slogan “Sex sells! Unfortunately, we sell jeans”. The same goes for Diesel’s shop windows and their general approach to self-presentation.

Diesel certainly doesn’t hold back when developing their fragrances and beauty products, either. Their perfumes, aftershaves, deodorants and shower gels are made with high-quality ingredients, often in very original combinations. For instance the Fuel for Life is described as “a magic potion made from mystical anise, vintage raspberries and authentic heliotrope”.

Diesel is here for everyone who strives to be hot and irresistible, anyone who cares about appearance and tries to live their life to the fullest.

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