Description Max Factor Colour X-pert Soft Touch

Shade	black, purple
Consistency	powder
Effect	shiny, long-lasting

Amazing softness and high pigmentation are just some of the features that will make the Max Factor Colour X-pert Soft Touch eyeshadow palette your favourite and trusted makeup product. The finely ground, buttery texture and bold colours allow you to create a professional makeup look. This foursome won't let you down for a casual daytime or bold evening makeup look.

Characteristics:

palette of 4 complementary powder shadows
highly pigmented
does not dust due to the creamy texture
easy to apply using your finger
creates both daytime and evening makeup

How to apply:
Apply shadows from the Max Factor Colour X-pert Soft Touch palette using your fingertip or a brush and blend until completely blended. Lighter shades look best on the inner corner, darker on the outer corner.

Ingredients Max Factor Colour X-pert Soft Touch

Complete ingredients list

MICA, CAPRYLIC/CAPRIC TRIGLYCERIDE, DIISOSTEARYL MALATE, DIMETHICONE, SILICA, SYNTHETIC FLUORPHLOGOPITE, STEARALKONIUM HECTORITE, DIMETHICONE CROSSPOLYMER, PHENOXYETHANOL, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, TIN OXIDE, CAMELLIA SINENSIS SEED OIL, [MAY CONTAIN/PEUT CONTENIR +/-:IRON OXIDES (CI 77491, CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891), MANGANESE VIOLET (CI 77742), ULTRAMARINES (CI 77007), BLACK 2 [NANO] (CI 77266), YELLOW 5 LAKE (CI 19140), FERRIC FERROCYANIDE (CI 77510)]

The manufacturer is responsible for the ingredients of the product. We recommend checking the list of product ingredients directly on its packaging due to potential changes.

Other information

About the brand Max Factor

Max Factor beauty is one of the biggest legends in the world of makeup. The brand traces its history back to the beginning of the 20th century and their advertising slogan “The Makeup of Makeup Artists” reflects the Golden Age of Hollywood when the Max Factor brand was closely connected to the art and glamour of cinema.

Max Factor himself was a visionary makeup artist of Polish descent who moved to Los Angeles in 1914 to be closer to the budding film industry. Here he opened his makeup shop and soon gained a wide clientele among actors who were coming in for advice and other makeup artists waiting expectantly for every new product. But Max Factor believed that the magic of makeup should be accessible to everyone and for the first time in history started selling his product outside the industry.

More than 100 years of history have brought a number of iconic Max Factor products. Some of the very first ones were a special Max Factor foundation for screen actors or a golden dust for hair. In more recent years, the brand has been mostly known for their Max Factor 2000 Calorie mascara and the long-lasting Max Factor Lipfinity lipstick.