The globally renowned Valentino brand is named after its founder – the now legendary Valentino Garavani, who was born in Voghera, Italy, in 1932. This extremely talented man can boast winning the prestigious international design competition International Wool Secretariat while he was still a student. This earned him the chance to work in the French fashion house of Jean Desses with the famous Guy Laroche.
Valentino’s philosophy is quite simple. “I know what women want,” he once said. “They want to be beautiful.” In 1960, he opened a salon on Via Condotti in Rome and presented his first collection, which was a major success. It even attracted Elizabeth Taylor, who was filming in Italy at the time and became a lifelong admirer of Valentino’s work.
In the late 1980s, Valentino also began making luxury perfumes – first in collaboration with Procter and Gamble, and then with Puig. They are sensual, elegant, unconventional, romantic, and courageous. The bottles also deserve a special mention. For example, the Valentina Eau de Parfum bottle, with its black pearl and silver ring, can be considered a work of art in its own right.
To prepare the fragrances, Valentino worked, and still works, with leading perfumers such as Ilias Ermenidis, Francoise Caron, Alberto Morillas, Givaudan, Antoine Lie, and Cecile Matton. Valentino knows it is impossible to satisfy the most demanding customers of almost any age. Both young women and elderly gentlemen can choose from his extensive range.
For completeness, we should add that Valentino also makes shower gels, body lotions, shaving balms, lipsticks, and other cosmetics of the highest quality.
The Valentino brand is sure to appeal to anyone who believes that life should be enjoyed to the fullest, who does not do anything by halves and never settles for any less, who wants to emphasise their style perfectly, and is fond of exclusivity and social prestige.