Description IT Cosmetics Do it all Face Balm

Consistency	cream
Complexion type	all skin types, Wrinkles and Mature Skin
Coverage	Light
Sun Protection	without SPF
Active ingredients	hyaluronic acid, collagen, vitamin E
Type of Tinted Moisturiser	Other products
Foundation shade	dark

Lightweight tinted balm – for skin that looks great even without makeup

IT Cosmetics Do It All Sheer Tint Face Balm combines light coverage with intensive skincare. Thanks to its formula containing collagen peptides, hyaluronic acid, and vitamin E, it helps to visibly smooth and hydrate the skin, giving it a natural glow. Its breathable, lightweight texture spreads easily, doesn't settle into fine lines, and feels comfortable all day long.

Characteristics:

provides light coverage and a naturally radiant finish
visually plumps the skin and evens out its tone
hydrates for up to 24 hours
helps minimise the appearance of fine lines and wrinkles
lightweight, breathable texture that doesn't settle into fine lines
perfect for an everyday "no-makeup" look
developed based on the expertise of plastic surgeons and dermatologists

Ingredients:

collagen peptides
hyaluronic acid
vitamin E

How to use:
Apply the Do It All Sheer Tint Face Balm using a brush or your fingertips, starting at the centre of the face and blending outward. Apply more layers for greater coverage if required.

Other information

About the brand IT Cosmetics

Empower everyone to feel confident and embrace their unique beauty. This is what IT Cosmetics is committed to. The brand specialises in creating innovative skincare and makeup solutions to address common skin concerns such as redness, large pores, and wrinkles. By leveraging clinical insights and collaborating with plastic surgeons and dermatologists, IT Cosmetics ensures their products are suitable for all skin tones and types.

Founded in 2008 by Jamie Kern Lima, a former TV news anchor, IT Cosmetics was born out of Jamie’s frustration with the lack of products that addressed her beauty challenges, including sparse brows and rosacea-prone, sensitive skin. Determined to make a difference, Jamie partnered with top experts to develop skincare-infused, problem-solving makeup. She disrupted the beauty industry by featuring real Before & After transformations with real women, proving that everyone deserves to feel confident and beautiful in their own skin.

IT Cosmetics CC Cream range has become the brand’s most iconic product line. IT Cosmetics makeup offerings include foundations with both matte and radiant finishes, moisturisers, and IT Cosmectics correctors—all designed to be gentle enough for even the most sensitive skin.