- Product description
- About the brand
Product description Maybelline Eyeliner Lasting Drama™Characteristics
Achieve a truly captivating and dramatic eye look. The Maybelline Eyeliner Lasting Drama™ gel liner has an intense deep black shade and lasts for hours. The double-sided applicator also helps you create the most precise line as well as a more natural, smudged smokey look.
- 24-hour staying power without smudges
- deep, intensely pigmented black colour
- easy application thanks to a naturally smooth texture
- double-ended applicator for two different effects
- suitable for sensitive eyes and contact lens wearers
- free of oils
- dermatologically and ophthalmologically tested
- tested for allergens
How to use:
With a gentle stroke, create a line right above your upper lashes from the inner corner outwards. Close the pot carefully after every use and clean the brush with a tissue.
Articles about Maybelline Eyeliner Lasting Drama™Articles
About the brand Maybelline
Maybelline was founded in 1915 by a then 19-year-old T.L. Williams who noticed that his sister Maybel had been applying a mixture of vaseline and coal dust to her lashes in order to make them stand out. This inspired him to build a small laboratory and manufacture his own mascaras to sell. His products quickly became a smashing hit, and to this day, the company still bears the name of Williams’ sister. In the 60s, Maybelline was already offering a complete line of eye makeup, and in 1991 they came out with their famous slogan “Maybe she’s born with it. Maybe it’s Maybelline”. Four years later, the company was bought by L’Oréal.