NUXE laboratories were founded at the start of the 1950s in France. The true turning point in the history of the brand, however, came in 1989, when it was bought by the enthusiastic supporter of aromatherapy and phototherapy Aliza Jabez. The very first product she designed – Huile Prodigieuse® dry oil – became a big hit. Other successes were not long in coming – for example, Rêve de Miel® lip balm is one of the most widely used in the world (every minute there is one woman applying it). Interestingly, NUXE has filed 32 patent applications.

The NUXE name is a combination of the words nature and luxury. Nuxe refuses to use ingredients such as parabens and mineral oils and raw materials of animal origin (except bee products). It is actively engaged in research activities, and is considered a leader in cosmetic science.

The basis of the philosophy of Laboratoire NUXE S.A. is the idea that the most effective treatment is not always the most expensive one. It therefore tries to offer its customers world-class products at reasonable prices. It also puts great emphasis on sensory aspects – a delicate scent, glamorous names, and chic packaging design.

NUXE dermocosmetics, developed using original methods based on the findings of modern botany, are designed primarily for dry and sensitive skin. They contain around 80% natural ingredients and undergo strict quality and health inspections before being put onto the market.

NUXE is sure to appeal to anyone who suffers from eczema or acne, wants to get rid of wrinkles, or wants to try products loved by, for example, Uma Thurman, Penelope Cruz, and Heidi Klum.

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