Tubing Mascara

Tubing mascara – also known as tubular mascara is based on a different principle than standard mascaras. It creates a physical cover around every eyelash to separate and highlight it. The result is long staying power and very easy removal at the same time!

What is tubing mascara?

Tubing mascara is a modern type of mascara which works a little differently than the standard mascaras we are used to. It wraps every eyelash with elastic polymers and creates a thin "tube" around it. This is exactly why it's sometimes referred to as tubular mascara.

Why is tubing mascara different and why should you try it?

Main advantages:

• easy removal using just warm water,
• resistance to smudging during the day,
• minimal crumbling,
• natural lengthening effect.

This is exactly why people often choose tubing mascara for sensitive eyes. It doesn't require strong make-up removers, and there's no need to rub your eyes when removing it. Contact lens wearers will also appreciate this.

At the same time, many women consider it the perfect mascara for everyday use—tubing mascara lasts all day, but can be easily removed in the evening with just warm water.

What types of tubing mascaras are there?

Just like standard mascaras, tubing mascara offers various effects.

Lengthening tubing mascara

Ideal for fine and shorter eyelashes. It creates the effect of long and separate eyelashes.

Volume tubing mascara

It makes eyelashes look thicker without making them stick together. The outcome is a more distinctive look, but the effect is still natural.

Waterproof tubing mascara

Technically speaking, it's not a standard waterproof mascara – but it does resist moisture, doesn't transfer and doesn't smudge.

Colour Tubing Mascara

Brown tubing mascara is a subtler alternative to classic black mascara. It is suitable for a natural make-up or light types. Blue tubing mascara is also popular – the blue shade is able to make eyes glow and add an interesting touch to your make-up.

How should you use tubing mascara?

Application is similar to that of classic mascara. Apply it in a zig-zag pattern from the roots to the ends of your eyelashes. Thanks to tubing technology, eyelashes stick together less and stay separated. For a more striking effect, you can apply a second layer before the first one dries.

How should you remove tubing mascara?

Easy removal is one of tubing mascara's greatest advantages. You don't need an oil-based remover or strong make-up removers. All you need is warm water and gentle pressure from your fingers. When they come into contact with warm water, the “tubes” that have formed will begin to loosen and slide off your eyelashes in small pieces.

How should you choose the best tubing mascara?

If you are looking for a good tubing mascara, focus particularly on brush type, the desired effect (volume or length) and pigment intensity.

Also consider the following:

• eye sensitivity,
• mascara colour (black, brown or colour type),
• price category (there are luxurious as well as less expensive tubing mascaras).

Discover tubing mascaras at Notino

Browse through the offer of tubing mascaras at Notino, and choose the type that best fits your style as well as your eyes' needs. Maybe the tubing technology will transform your view of everyday make-up.